News & Views
Maltesers help lighten the load for working mothers with purpose-led campaign
We are proud to be part of the Mars Wrigley Malteser’s purpose-led campaign, in collaboration with Comic Relief, supporting working mums and striving for a future without injustice for women....
Orchard Valley Harvest aims to make nutrition more accessible for all, in purpose-led rebrand
The OVH brand of nuts, dried fruits and mixes has faced challenges in recent years, with increasing pressure from own-label and competitor brands using similar names, colourways and functional claims...
Will AI Unleash a New Era of Creativity?
Microsoft recently unveiled its A.I.-enabled products, striking the perfect chord with the name: Copilot. This well-chosen name captures the essence of A.I. tools in the market, serving as our digital...
Rise from the ashes: how 2023 can be a year of renewal
The cost-of-living crisis is real. Consumers everywhere know the prices of everything. They are feeling the pinch. How can brands maximize their budget and underscore their value?...
Why the cost-of-living crisis means brands should be more grandma
The cost-of-living crisis is real. Consumers everywhere know the prices of everything. They are feeling the pinch. How can brands maximize their budget and underscore their value?...
Time to clear out the cupboards: lessons in brand declutter
How can brands avoid creating confusion and help shoppers navigate clearly? Mike Foster, our Founder & Strategic Creative Director, talks to Brandingmag about how reducing cognitive load makes for seamless...
Values open the door for talent
In a market hungry for talent, the pressure is on for employers to set out their values, embrace them, and deliver on them. How can brands be who they say...
Have a Heart: Why Brands Need an Emotional Reboot in Troubled Times.
As we sink deeper into global crises and the cost-of-living spikes, how do brands remain in the hearts, minds and shopping baskets of the consumer? Learn more....
Iconic Squirrel nut brand celebrates past and looks to future with new identity and positioning
John B. Sanfilippo & Son tasked Straight Forward Design with reinventing the Squirrel brand while celebrating its unique legacy and heritage, ensuring it would appeal to “Gen Next” and the...
